Branding
Logo Design
Concept
Design
The logo's have been designed to follow a common set of principles and be recognised as part of a group of websites that form the UMG Platform. Stylized to a 'San Serif' format with narrow kerning, light in weight and flowing rounded curves, with short ascenders and descenders. Split between dark and light grey, each with a vibrant icon to help solidify the overall concept.
- StudioHub - (O) Power Button, commonly used for powering up audio equipment.
- SupplyChain - Arrow represents completed projects entering the Supply Chain.
- RightsHub - (S) The plan view of two people shanking hands to consolidate the deal.
Usage
All logo's are vector-based (SVG) and are fully scaleable without losing quality. Any additional logos used in the solution, must be converted to Data Url's using this tool dataurlmaker. Please add the generated code to the 'images-data.less' file.
*Note: For each additional image, please refresh your browser, otherwise the subsequent image data-url gets corrupted.
When using any UMG Platform logo's, either for web or print, the colour scheme and lettering must remain exactly as the original specified in this document. Do not distort the apsect ratio or skew/rotate all or any section of the logo. The logo can be scaled up or down to any given size, but, there needs to be a minimum margin of 5 pixels around the logo wherever used. Colours from left to right are as follows:
- Text to the Left : Hex: #333333, RGB : 51.51.51
- Center Icons and Flags : Hex: #c93500, RGB : 201.53.0
- Text to the Right : Hex: #999999, RGB : 153.153.153