Overview

During 2013, EMI joined Universal Music to develop a Global Platform of applications that would help Record Label’s to be more responsible for the market readyness of their products. The project was headed up by the then CEO of IT. During early stages, there was a handfull of key people. A Project Manager, two Business Analysts, a small Test Team and two Back-End Devs.

The Brief

  • Undertake initial research using a UXD approach.
  • Carry out data analytics using qualatative and quantative research techniques.
  • Organise Label meetings and Design Workshops.
  • Develop an understanding of the complex processes that are involved in Music Delivery.
  • Write Personas and User Stories.
  • Create User Journey workflows & site Architecture models.
  • Create low-level, medium level and high level Mock-Ups.
  • Create working static & Interactive Prototypes.
  • Design the UI and Brand identity for the entire platform.
  • Carry out Front-End dveleopment using React, Angular and Aurelia frameworks.

Applications where as follows:

Allow Record Labels to create create, search, manage projects (Albums), recording sessions, add contributors, manage songs, create and manage recording commitments, create and manage recording deals, add lyrics and legal documentation, set and manage artist agreement deliverables and so on...

Allow sound engineers and preservationists to catalogue all digital and physical sound recordings. Ability to upload large files and sample recordings. To manage meta-data and Label data.

Allow Labels and partners to create and manage record deals and rights across global territories.

Design the Supply Chain App. RWS allows the release of assets out to market within the digital realms for platforms such as Amazon Prime, Apple Music and Spotify generating millions of dollars for the music industry. This project is a key part of the business and allows staggered release rights across a complex worldwide timeline.

STAGE ONE

Research the User needs inline with the Business incentives. Create Personas, User Stories, low-level Mock-ups and User Jouney's. Set up design workshops and schedule regular meetings with the BA’s and business owners to thrash out ideas.

STAGE TWO

Based on findings. Create med-level wireframes and prototypes for both mobile & desktop. Sketch out site architecture, navigation and content. Arrange feedback sessions and promote a collaborative environment with myself, users (Labels) and the Business.

STAGE THREE

Design the Platform Brand and mobile-first UI. Create high-level interactive prototypes using Axure & Sketch. Create polished visuals in both Sketch and CS6 that present the final look and feel.

STAGE FOUR

Build Front-End. Bootstrap, ReactJS, Angular, SASS, LESS and HTML5.

StudioHub

Assets Workspace

Rights Hub

Supply Chain